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Business/Investing From Brand Vision to Brand Evaluation

From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brandsButterworth-Heinemann; 2 edition (April 3, 2006) | ISBN: 0750667494 | 320 pages | PDF | 1,3 MbThe second edition of From Brand Vision to Brand E ...

Business/Investing The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" Kogan Page | 2008-03-01 | ISBN: 0749450851 | 560 pages | PDF | 2,8 Mb

Brand Choice: Revealing Customers Unconscious-Au and Strategic Thinking Process

Randolph J. Trappey, Arch Woodside "Brand Choice: Revealing Customers Unconscious-Au and Strategic Thinking Process"Palgrave Macmillan | 2005-09-03 | ISBN: 1403946418 | 336 pages | PDF | 1,2 MBBrand Choice provides the tools that reveal cus ...

Business/Investing The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom

Frank Delano, "The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom"Publisher: AMACOM | 1998-12-15 | ISBN 0814404596 | PDF | 256 pages | 1.72 MBTHE OMNIPOWERFUL BRAND Ameri ...

Business/Investing Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena (Repost)

Defending the Brand:Aggressive Strategies for Protecting Your Brand in the Online ArenaAMACOM | ISBN 0814407544 | October 2003 | PDF | 5.4 Mb | 272 Pages"Defending the Brand" is the definitive work in the field of protecting your brand pres ...

Economics/Finances From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brands

From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brandsButterworth-Heinemann | 2010-05-21 | ISBN: 1856177734 | 392 pages | PDF | 9 MBSeeing the world's biggest brands gain ground over ...