Business/Investing From Brand Vision to Brand Evaluation (0750667494)

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From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands

The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author.

The first edition has been used by marketing and brand practitioners, as well as students of marketing, around the world to help them understand and implement strategies to strengthen brands. The powerful model at the core of the book is based on wide consultancy and research with companies and provides a unique framework for brand management.

It provides a flowchart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value.

The best practice will therefore be allied to templates that allow people to undertake appropriate activity within their company. It will

* Presents a highly developed and practical model for brand building and growth

* Uses a step by step approach and flow chart to demonstrate how each stage can be applied in business

* Based on successful and acclaimed first edition, and a related title- Creating Powerful Brands by the same author team.

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	Business/Investing The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" Kogan Page \| 2008-03-01 \| ISBN: 0749450851 \| 560 pages \| PDF \| 2,8 Mb
	Business/Investing Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
	Business/Investing The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom Frank Delano, "The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom"Publisher: AMACOM \| 1998-12-15 \| ISBN 0814404596 \| PDF \| 256 pages \| 1.72 MBTHE OMNIPOWERFUL BRAND Ameri ...
	Business/Investing From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands { Repost } Leslie de Chernatony " From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands"Butterworth-Heinemann; 2 edition (April 3, 2006) \| ISBN: 0750667494 \| 320 pages \| PDF \| 1,3 MbThe second edition of Fro ...
	Business/Investing Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena (Repost) Defending the Brand:Aggressive Strategies for Protecting Your Brand in the Online ArenaAMACOM \| ISBN 0814407544 \| October 2003 \| PDF \| 5.4 Mb \| 272 Pages"Defending the Brand" is the definitive work in the field of protecting your brand pres ...
	Technical Wizard!: Harry Potter's Brand Magic (Great Brand Stories series) ISBN: 1904879306 Publisher: Cyan Communications Author: Stephen BrownDescription:Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harr ...

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