Book123

Technical Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Onli

Author: Brian H. MurrayPublisher: AMACOMPublish Date: October, 2003ISBN: 0814407544

Business/Investing Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena

Publisher: AMACOM/American Management AssociationLanguage: EnglishISBN: 0814407544Paperback: 272 pagesData: October 2003Format: CHMDescription: "Overall, the book is immensely readable and even entertaining with a plethora of examples of pr ...

Business/Investing The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" Kogan Page | 2008-03-01 | ISBN: 0749450851 | 560 pages | PDF | 2,8 Mb

Business/Investing Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

Business/Investing The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom

Frank Delano, "The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom"Publisher: AMACOM | 1998-12-15 | ISBN 0814404596 | PDF | 256 pages | 1.72 MBTHE OMNIPOWERFUL BRAND Ameri ...

Business/Investing From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands { Repost }

Leslie de Chernatony " From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands"Butterworth-Heinemann; 2 edition (April 3, 2006) | ISBN: 0750667494 | 320 pages | PDF | 1,3 MbThe second edition of Fro ...