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Business/Investing Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
Posted on 2010-03-15
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More Publisher: AMACOM/American Management Association Language: English ISBN: 0814407544 Paperback: 272 pages Data: October 2003 Format: CHM Description: "Overall, the book is immensely readable and even entertaining with a plethora of examples of problems faced by well-known brands." - (7 Mb)
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