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Business/Investing Mobile Service Innovation and Business Models (Repost)

Posted on 2010-11-01




Name:Business/Investing Mobile Service Innovation and Business Models (Repost)
ASIN/ISBN:3540792376
File size:12.38 Mb
Publisher: Springer; 1 edition (July 24, 2008)
ISBN: 3540792376
Pages: 372
File Type: PDF
File Size: 12,38 MB
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Mobile Service Innovation and Business Models

Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.

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