Categories
Technical
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
-- Economics/Finances
-- Business/Investing
-- Internet Markting
-- Economic Management
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
-- Economics/Finances
-- Business/Investing
-- Internet Markting
-- Economic Management
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Share With Friends
Archive by Date
2012-08-06
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
Search Tag
evidence
Framework
Wendy
Engine
Vera
Victor
初级
Waltz
Wishing
Tensor
YOOtheme
Wilson
carburants
cologiste
times
degree
Hallowe
iPhone
Tune
PROTECTION
Loops
mechanics
photoshop
Maladie
Columbia
spanish
Membranes
Managerial
Enlarged
Vinnie
Process
Minds
Balancing
Gepard
Rosenheim
Supermarket
Shakespeare
Tatoo
Belief
einszwei
Spoon
Jacobson
Python
Wealth
Publico
bubble
Psychiatric
Unexpected
mechanic
Snap
Newest
Business/Investing Business Analysis Techniques: 72 Essential Tools for Success
Business/Investing Preventing Workplace Theft: They're Stealing from You
Business/Investing Be Your Own Coach: Your Pathway to Possibility
Business/Investing Conferences and Conventions, Second Edition: A global industry (Events Management) (repost)
Business/Investing Management, 6th Edition
Business/Investing Mobile Service Innovation and Business Models (Repost)
Business/Investing Reconfiguring Knowledge Production: Changing Authority Relationships in the Sciences and their Consequences
Business/Investing Accepted! 50 Successful College Admission Essays, 3 Edition (Repost)
Business/Investing Current Issues in Islamic Banking and Finance: Resilience and Stability in the Present System
Business/Investing Power of An Hour (Repost)
Business/Investing Boards That Deliver (Repost)
Business/Investing Jrgen R. Grote, Achim Lang, Volker Schneider - Organized Business Interests in Changing Environments
Business/Investing Green Business - das Milliardengeschäft: Nach den Dot-coms kommen jetzt die Dot-greens (repost)
Business/Investing Forex Shockwave Analysis (repost)
Business/Investing IPO and Equity Offerings (Securities Institute Global Capital Markets) (Repost)
Business/Investing Careers for Self-Starters & Other Entrepreneurial Types
Business/Investing David Mercer "Building Online Stores with osCommerce: Professional Edition" (repost)
Business/Investing An Annotated Timeline of Operations Research: An Informal History (Repost)
Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
Business/Investing Preventing Workplace Theft: They're Stealing from You
Business/Investing Be Your Own Coach: Your Pathway to Possibility
Business/Investing Conferences and Conventions, Second Edition: A global industry (Events Management) (repost)
Business/Investing Management, 6th Edition
Business/Investing Mobile Service Innovation and Business Models (Repost)
Business/Investing Reconfiguring Knowledge Production: Changing Authority Relationships in the Sciences and their Consequences
Business/Investing Accepted! 50 Successful College Admission Essays, 3 Edition (Repost)
Business/Investing Current Issues in Islamic Banking and Finance: Resilience and Stability in the Present System
Business/Investing Power of An Hour (Repost)
Business/Investing Boards That Deliver (Repost)
Business/Investing Jrgen R. Grote, Achim Lang, Volker Schneider - Organized Business Interests in Changing Environments
Business/Investing Green Business - das Milliardengeschäft: Nach den Dot-coms kommen jetzt die Dot-greens (repost)
Business/Investing Forex Shockwave Analysis (repost)
Business/Investing IPO and Equity Offerings (Securities Institute Global Capital Markets) (Repost)
Business/Investing Careers for Self-Starters & Other Entrepreneurial Types
Business/Investing David Mercer "Building Online Stores with osCommerce: Professional Edition" (repost)
Business/Investing An Annotated Timeline of Operations Research: An Informal History (Repost)
Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
Useful Links
Business/Investing The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom
Posted on 2010-03-16
|
More Frank Delano, "The Omnipowerful Brand: America's 1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom" THE OMNIPOWERFUL BRAND America's 1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Market Success Sometimes a single word can make the difference between a runaway success and sure-fire death wish. Small, evocative, and extremely potent, the balance-tipper is the brand name. And that's good news. Because it means that any size company with a fabulous brand name can leap ahead of the mega-corporations. What's even better news is that naming products doesn't have to be a mysterious hit-or-miss proposition. With Frank Delano's masterful new guide, The Omnipowerful Brand, it's a clear-cut science. Delano is one of America's top branding strategists and the creative genius behind such superstar names as Nissan's "Pathfinder" sport utility vehicle, Pfizer's "Zoloft" antidepressant, GMC's "Yukon" utility truck, and "Primerica" financial services. In this book he completely reveals -- for the first time -- the secrets to finding a winning name. Step by meticulous step, Delano uncovers the seven proven principles and a breakthrough process for branding companies, products, services, or new business ventures. Readers learn how to channel creativity into productive directions; measure the appropriateness of the names developed; evaluate names for use and availability; and more. FRANK DELANO (New York, NY) is president and CEO of Delano & Young, Inc., a leading brand image and naming firm. He has created hundreds of product names, including such memorable brand names as Glaxo's "Ceftin" antibiotic, Polaroid's "Captiva" instant camera system, and Nissan's "Quest" minivan. His articles have appeared in Harvard Business Review, Advertising Age, ID Magazine, Crain Business, and other leading publications. To start download click HERE: Uploading.com No another mirrors, please! >>> Read RULES Mirror >>> Download many interesting free eBooks HERE <<<
Rating:
2.5 out of 5 by Book123 |
Download Links | |
Server | Status |
---|---|
No download url, please check the above content. Free download from UseNet >> Can not download? Search other download URLs here >> Buy This Book at Best Price >> |
Like this article?! Give us +1: