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Understanding Green Consumer Behaviour (Routledge Interpretive Market Research Series)
Posted on 2010-04-14
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Author: Sigmund Wagner
Publisher: Routledge (2003) Binding: Paperback, 288 pages pricer: $59.95 ISBN-10: 0415316197 editorialreviews There is evidence that most western markets have been affected by green consumer behaviour. This book deals with the questions surrounding this phenomenon, the theories and the practice. Previously only available in hardback.
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