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Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Studies in Interpretive Marketing Research)
Posted on 2010-04-13
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Author: S. Ratneshwar
Publisher: Routledge (2001) Binding: Library Binding, 236 pages pricer: $200.00 ISBN-10: 0415220955 editorialreviews What is the nature of motives, goals and desires that prompt consumption behaviors? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? Hoe do consumers think and feel about their strivings and cravings and how do they translate these pursuits into actions? And what explanations might we offer for differences in consumer motives and goals across individuals and different contexts? Such questions are very relevant if we are to understand consumer behavior. This book provides many provocative answers. failed checked
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