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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption (Routledge Interpretive Market Research Series)
Posted on 2010-04-13
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Author: Chris Hackley
Publisher: Routledge (2001) Binding: Library Binding, 208 pages pricer: $180.00 ISBN-10: 0415208599 editorialreviews Marketing is at the left of the boom in business education. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. It draws on a wide range of up-to-date European and North American case studies. failed checked
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