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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
Posted on 2010-04-13
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Author: M. Holbrook
Publisher: Routledge (1999) Binding: Library Binding, 220 pages pricer: $210.00 ISBN-10: 0415191920 editorialreviews Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality. Consumer Value contains an broad range of contributions and a highly individualistic approach, this book is guaranteed to shed new light on the subject. Contributors: Stephen Brown, Kent Grayson, Morris B. Holbrook, France Leclerc, Richard L. Oliver, Marsha L. Richins, N. Bernd H. Schmitt, Craig Smith, Michael R. Solomon and Janet Wagner checked
Rating:
2.5 out of 5 by Book123 |
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