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Science/Engineering Consumer Value: A Framework for Analysis and Research

Posted on 2010-03-16




Name:Science/Engineering Consumer Value: A Framework for Analysis and Research
ASIN/ISBN:0415191920
Language:English
File size:1 Mb
Publisher: Routledge
Publish Date: 1999-01-07
ISBN: 0415191920
File Type: PDF
File Size: 1 Mb
Other Info: Number Of Pages: 220
   Science/Engineering Consumer Value: A Framework for Analysis and Research

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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series) by M. Holbrook

Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality.

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