Business Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing (0415284201)

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Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing By John M.T. Balmer, Stephen Greyser

An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area.

Fully revised and updated with the original contributions contextualized by the editors’ analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations.

This new edition features

a new introductory section to branding and public relations, contextualizing the rest of the volume
new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined
new readings and an updated Harvard style case study
revised and updated commentary and analysis from the editors

Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.

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	Study Corporate Reputation, the Brand pic info:2007-05-21/0749444088_origCorporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author)Publisher: Kogan Page; 3 edition (August 1, 2005) \| ISBN-10: 074 ...
	Business/Investing Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Mary Jo Hatch, Majken Schultz,
	Science/Engineering Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation Leslie Gaines-Ross "Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation"Publisher: Wiley 2008 \| 208 Pages \| ISBN: 0470171502 \| PDF \| 1.2 MBPraise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reput ...
	Economics/Finances Facets of Corporate Identity, Communication and Reputation Facets of Corporate Identity, Communication and Reputation Publisher: Routledge \| ISBN: 0415405270 \| edition 2008 \| PDF \| 238 pages \| 1,56 mbHow do shareholders perceive the companies they invest in, the values they represent and the ratio ...
	Business/Investing How to Measure and Manage Your Corporate Reputation Terry Hannington, "How to Measure and Manage Your Corporate Reputation"Publisher: Gower Publishing Company \| ISBN: 0566085526 \| edition: 2004 \| PDF \| 106 Pages \| 1,1 MbThe issue of brand has overshadowed that of reputation. It has been fas ...
	Corporate Reputation and Competitiveness Gary Davies "Corporate Reputation and Competitiveness"Routledge \| 2002-11 \| ISBN: 041528743X \| 224 pages \| PDF \| 1,3 MBThis book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a revie ...

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	Study Corporate Reputation, the Brand pic info:2007-05-21/0749444088_origCorporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author)Publisher: Kogan Page; 3 edition (August 1, 2005) \| ISBN-10: 074 ...
	Business/Investing Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Mary Jo Hatch, Majken Schultz,
	Science/Engineering Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation Leslie Gaines-Ross "Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation"Publisher: Wiley 2008 \| 208 Pages \| ISBN: 0470171502 \| PDF \| 1.2 MBPraise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reput ...
	Economics/Finances Facets of Corporate Identity, Communication and Reputation Facets of Corporate Identity, Communication and Reputation Publisher: Routledge \| ISBN: 0415405270 \| edition 2008 \| PDF \| 238 pages \| 1,56 mbHow do shareholders perceive the companies they invest in, the values they represent and the ratio ...
	Business/Investing How to Measure and Manage Your Corporate Reputation Terry Hannington, "How to Measure and Manage Your Corporate Reputation"Publisher: Gower Publishing Company \| ISBN: 0566085526 \| edition: 2004 \| PDF \| 106 Pages \| 1,1 MbThe issue of brand has overshadowed that of reputation. It has been fas ...
	Corporate Reputation and Competitiveness Gary Davies "Corporate Reputation and Competitiveness"Routledge \| 2002-11 \| ISBN: 041528743X \| 224 pages \| PDF \| 1,3 MBThis book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a revie ...

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