Business/Investing How to Measure and Manage Your Corporate Reputation (0566085526)

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Terry Hannington, "How to Measure and Manage Your Corporate Reputation"

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their "infectious history". Terry Hannington provides a "blueprint" for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.

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	Technical Thin on Top: Why Corporate Governance Matters and How to Measure, Manage, and Im Author: Bob Garratt, Robert A. G. MonksPublisher: Nicholas BrealeyPublish Date: May, 2003ISBN: 1857883195
	Economics/Finances Thin on Top: Why Corporate Governance Matters & How to Measure, Manage, and Improve Board Performance Thin on TopNicholas Brealey Publishing \| 2003-05-25 \| ISBN: 1857883195 \| 256 pages \| PDF \| 1 MBThis is an enlightening, to-the-point, and highly absorbing probe of the role of the board. The author pulls no punches as he explores the rising ...
	Science/Engineering Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation Leslie Gaines-Ross "Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation"Publisher: Wiley 2008 \| 208 Pages \| ISBN: 0470171502 \| PDF \| 1.2 MBPraise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reput ...
	Study How to Manage Your Global Reputation How to Manage Your Global Reputation By Michael MorleyPublisher: Palgrave Macmillan 2002-05-29 \| 240 Pages \| ISBN: 0333987772 \| PDF \| 1.4 MB"Takes readers from strategy reviews through audits and issue identification/tracking to program d ...
	Business/Investing Thin on Top: Why Corporate Governance Matters & How to Measure, Manage, and Improve Board Performance (Repost) Bob Garratt - Thin on Top: Why Corporate Governance Matters & How to Measure, Manage, and Improve Board PerformanceNicholas Brealey Publishing \| 2003 \| ISBN: 1857883195 \| Pages: 256 \| PDF \| 1.06 MBTaking readers behind the Boardroom doo ...
	Business/Investing Terry Hannington - How to Measure and Manage Your Corporate Reputation Terry Hannington - How to Measure and Manage Your Corporate ReputationPublisher: Gower Publishing Company \| 2004-01 \| ISBN: 0566085526 \| PDF \| 106 pages \| 5.57 MBThe issue of brand has overshadowed that of reputation. It has been fashionabl ...

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	Technical Thin on Top: Why Corporate Governance Matters and How to Measure, Manage, and Im Author: Bob Garratt, Robert A. G. MonksPublisher: Nicholas BrealeyPublish Date: May, 2003ISBN: 1857883195
	Economics/Finances Thin on Top: Why Corporate Governance Matters & How to Measure, Manage, and Improve Board Performance Thin on TopNicholas Brealey Publishing \| 2003-05-25 \| ISBN: 1857883195 \| 256 pages \| PDF \| 1 MBThis is an enlightening, to-the-point, and highly absorbing probe of the role of the board. The author pulls no punches as he explores the rising ...
	Science/Engineering Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation Leslie Gaines-Ross "Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation"Publisher: Wiley 2008 \| 208 Pages \| ISBN: 0470171502 \| PDF \| 1.2 MBPraise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reput ...
	Study How to Manage Your Global Reputation How to Manage Your Global Reputation By Michael MorleyPublisher: Palgrave Macmillan 2002-05-29 \| 240 Pages \| ISBN: 0333987772 \| PDF \| 1.4 MB"Takes readers from strategy reviews through audits and issue identification/tracking to program d ...
	Business/Investing Thin on Top: Why Corporate Governance Matters & How to Measure, Manage, and Improve Board Performance (Repost) Bob Garratt - Thin on Top: Why Corporate Governance Matters & How to Measure, Manage, and Improve Board PerformanceNicholas Brealey Publishing \| 2003 \| ISBN: 1857883195 \| Pages: 256 \| PDF \| 1.06 MBTaking readers behind the Boardroom doo ...
	Business/Investing Terry Hannington - How to Measure and Manage Your Corporate Reputation Terry Hannington - How to Measure and Manage Your Corporate ReputationPublisher: Gower Publishing Company \| 2004-01 \| ISBN: 0566085526 \| PDF \| 106 pages \| 5.57 MBThe issue of brand has overshadowed that of reputation. It has been fashionabl ...

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