Corporate Reputation and Competitiveness (041528743X)

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Gary Davies ""

This book presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of current thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the Reputation Chain. The authors' approach has been tried and tested in a number of organizations. The authors demonstrate how improving reputation, merely by learning more about what a company is already doing, has been proven to increase sales growth at five percent. US companies examined include Coke, IBM, Intel, McDonalds, Fortune and Enron. Buy Book at Lowest Price on Amazon

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	Business Corporate Reputation, the Brand & the Bottom Line Corporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author)Publisher: Kogan Page; 3 edition (August 1, 2005) \| ISBN-10: 0749444088 \| PDF \| 1,4 Mb \| 288 pages" ...
	Study Corporate Reputation, the Brand pic info:2007-05-21/0749444088_origCorporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author)Publisher: Kogan Page; 3 edition (August 1, 2005) \| ISBN-10: 074 ...
	Science/Engineering Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation Leslie Gaines-Ross "Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation"Publisher: Wiley 2008 \| 208 Pages \| ISBN: 0470171502 \| PDF \| 1.2 MBPraise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reput ...
	Economics/Finances Facets of Corporate Identity, Communication and Reputation Facets of Corporate Identity, Communication and Reputation Publisher: Routledge \| ISBN: 0415405270 \| edition 2008 \| PDF \| 238 pages \| 1,56 mbHow do shareholders perceive the companies they invest in, the values they represent and the ratio ...
	Business/Investing How to Measure and Manage Your Corporate Reputation Terry Hannington, "How to Measure and Manage Your Corporate Reputation"Publisher: Gower Publishing Company \| ISBN: 0566085526 \| edition: 2004 \| PDF \| 106 Pages \| 1,1 MbThe issue of brand has overshadowed that of reputation. It has been fas ...
	Business/Investing The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century Arlo Kristjan O'Brady " The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century "Palgrave Macmillan; illustrated edition \| March 16, 2006 \| English \| ISBN : 1403991715 \| 224 pages \| PDF \| 1MBCorporate sustainability, ...

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