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Business/Investing The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century
Posted on 2010-03-16
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More Arlo Kristjan O'Brady " The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century " Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O'Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations. Click Here To |
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