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Study Corporate Reputation, the Brand
Posted on 2010-03-15
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More pic info: 2007-05-21/0749444088_orig Corporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author) "Roger Haywood is one of the practitioners who have set the standards that the industry must follow. This is a must read." - Sandy Scott, Director General, the Chartered Insurance Institute. All organizations must manage their public relations (PR) with intelligence and integrity if they are to safeguard their reputation. "Corporate Reputation, the Brand and the Bottom Line" draws on real-life experience to give the reader clear guidance on how to plan, promote and implement effective PR programmes. It also examines the concept of the corporate reputation acting as an umbrella across brand reputations. There is practical advice on how to: avoid disasters; set easily understandable objectives; win favourable media coverage; control the cost of a programme; measure results; recruit the left people. or AIO BookReaders Pack 4 Mb: (PDF: Foxit PDF Reader Pro 2.0 Build 1414; PDB: iSilo 4.32; DjVu: DjVuReader 2.0.20) DL: or ID117013 117013
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