Economics/Finances Facets of Corporate Identity, Communication and Reputation (0415405270)

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Facets of Corporate Identity, Communication and Reputation

How do shareholders perceive the companies they invest in, the values they represent and the rational of their actions? Studies on the interface between identity, image and communication have failed to offer a comprehensive approach to this key concern. but this important book takes assesses the link between identity, image and communication, and how these can be best utilized in the process of coherent corporate brand management.

This text presents contemporary scholarly and managerial thinking in the area of corporate identity, communication and reputation by leading experts from the US, Europe and Australia. It overviews the most up-to-date research-based and practical writings, and presents the issues in an accessible and comprehensive style.

A unique and exciting contribution, Facets of Corporate Identity, Communication and Reputation will be vital reading for all those studying or practising corporate branding, marketing communication, reputation management, public relations and organizational behaviour.

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	Business Corporate Reputation, the Brand & the Bottom Line Corporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author)Publisher: Kogan Page; 3 edition (August 1, 2005) \| ISBN-10: 0749444088 \| PDF \| 1,4 Mb \| 288 pages" ...
	Study Corporate Reputation, the Brand pic info:2007-05-21/0749444088_origCorporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author)Publisher: Kogan Page; 3 edition (August 1, 2005) \| ISBN-10: 074 ...
	Science/Engineering Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation Leslie Gaines-Ross "Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation"Publisher: Wiley 2008 \| 208 Pages \| ISBN: 0470171502 \| PDF \| 1.2 MBPraise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reput ...
	Business/Investing How to Measure and Manage Your Corporate Reputation Terry Hannington, "How to Measure and Manage Your Corporate Reputation"Publisher: Gower Publishing Company \| ISBN: 0566085526 \| edition: 2004 \| PDF \| 106 Pages \| 1,1 MbThe issue of brand has overshadowed that of reputation. It has been fas ...
	Business/Investing The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century Arlo Kristjan O'Brady " The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century "Palgrave Macmillan; illustrated edition \| March 16, 2006 \| English \| ISBN : 1403991715 \| 224 pages \| PDF \| 1MBCorporate sustainability, ...
	Business/Investing Terry Hannington - How to Measure and Manage Your Corporate Reputation Terry Hannington - How to Measure and Manage Your Corporate ReputationPublisher: Gower Publishing Company \| 2004-01 \| ISBN: 0566085526 \| PDF \| 106 pages \| 5.57 MBThe issue of brand has overshadowed that of reputation. It has been fashionabl ...

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	Business Corporate Reputation, the Brand & the Bottom Line Corporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author)Publisher: Kogan Page; 3 edition (August 1, 2005) \| ISBN-10: 0749444088 \| PDF \| 1,4 Mb \| 288 pages" ...
	Study Corporate Reputation, the Brand pic info:2007-05-21/0749444088_origCorporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author)Publisher: Kogan Page; 3 edition (August 1, 2005) \| ISBN-10: 074 ...
	Science/Engineering Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation Leslie Gaines-Ross "Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation"Publisher: Wiley 2008 \| 208 Pages \| ISBN: 0470171502 \| PDF \| 1.2 MBPraise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reput ...
	Business/Investing How to Measure and Manage Your Corporate Reputation Terry Hannington, "How to Measure and Manage Your Corporate Reputation"Publisher: Gower Publishing Company \| ISBN: 0566085526 \| edition: 2004 \| PDF \| 106 Pages \| 1,1 MbThe issue of brand has overshadowed that of reputation. It has been fas ...
	Business/Investing The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century Arlo Kristjan O'Brady " The Sustainability Effect: Rethinking Corporate Reputation in the 21st Century "Palgrave Macmillan; illustrated edition \| March 16, 2006 \| English \| ISBN : 1403991715 \| 224 pages \| PDF \| 1MBCorporate sustainability, ...
	Business/Investing Terry Hannington - How to Measure and Manage Your Corporate Reputation Terry Hannington - How to Measure and Manage Your Corporate ReputationPublisher: Gower Publishing Company \| 2004-01 \| ISBN: 0566085526 \| PDF \| 106 pages \| 5.57 MBThe issue of brand has overshadowed that of reputation. It has been fashionabl ...

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