Economics/Finances Rebuilding Brand America: What We Must Do to Restore Our Reputation And Safeguard the Future of American Business Abroad (0814473334)

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Dick Martin "Rebuilding Brand America: What We Must Do to Restore Our Reputation And Safeguard the Future of American Business Abroad"

Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence.

Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the many prescriptions formulated by more than a dozen task forces. He then bases his recommendations on the best practices of leading companies, and on his own 32-year career in public relations and brand management.

Rebuilding Brand America features exclusive interviews with journalists, media and PR professionals, and executives from global icons like McDonald's, Wal-Mart, and FedEx, and analyzes the groundbreaking work of thought leaders such as:

* Pollster John Zogby, whose insights into the Muslim world continue to inform policy in the Middle East

* Newsweek editor Fareed Zakaria, whose essay on the 9/11 attacks shed new light on the Islamic mind

* Keith Reinhard, president of Business for Diplomatic Action, a non-partisan business group organized to fight anti-Americanism by addressing its causes in U.S. business practice

Based on a deep understanding of anti-Americanism's roots, Rebuilding Brand America is a call to action that will help U.S.-based companies prosper in global markets.

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	Business Corporate Reputation, the Brand & the Bottom Line Corporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author)Publisher: Kogan Page; 3 edition (August 1, 2005) \| ISBN-10: 0749444088 \| PDF \| 1,4 Mb \| 288 pages" ...
	Study Corporate Reputation, the Brand pic info:2007-05-21/0749444088_origCorporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author)Publisher: Kogan Page; 3 edition (August 1, 2005) \| ISBN-10: 074 ...
	Uniting America: Restoring the Vital Center to American Democracy (The Future of American Democracy Series) Norton Garfinkle, Daniel Yankelovich "Uniting America: Restoring the Vital Center to American Democracy (The Future of American Democracy Series)"Yale University Press \| 2006 \| ISBN: 0300108567 \| 304 pages \| PDF \| 1 MBIn Uniting America, so ...
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	Economics/Finances Broke: What Every American Business Must Do to Restore Our Financial Stability and Protect Our Future John Mumford, "Broke: What Every American Business Must Do to Restore Our Financial Stability and Protect Our Future" Wiley \| 2009 \| ISBN: 0470504617 \| 352 pages \| PDF \| 1,7 MB What principled business leaders can do to solve America's ...
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