English
Deutsch
Français
简体中文
繁體中文
Categories
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Share With Friends
Archive by Date
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
Search Tag
Newest
Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
Lectures on Siegel Modular Forms and Representation by Quadratic Forms
Lectures on Topics In One-Parameter Bifurcation Problems
History of the Incas by Pedro Sarmiento de Gamboa
Linear Algebra: Theorems and Applications
Lectures on Stochastic Differential Equations and Malliavin Calculus
A Short Biographical Dictionary of English Literature
Lectures on Sieve Methods and Prime Number Theory
Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
Useful Links
Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology)
Posted on 2010-04-13
|  |
Author:
Publisher: Lawrence Erlbaum (2003) Binding: Hardcover, 464 pages pricer: $120.00 ISBN-10: 0805842020 editorialreviews This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: *Image and Response--illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. *Image and Word--presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. *Image and the Ad--contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. *Image and Object--carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication. checked checked
Rating:
2.5 out of 5 by Book123 |
| Download Links | |
| Server | Status |
|---|---|
| Direct Download Link 1 | Alive |
| Direct Download Link 2 | Alive |
| Download Link (Download Link 1) | Alive |
| Download Link (Download Link 1) | Alive |
|
Buy This Book at Best Price >> | |
Related Articles
 | Technical Online Consumer Psychology: Understanding And Influencing Consumer Behavior in t Author: Curtis P. Haugtvedt, Karen A. Machleit, Richard F. YalchPublisher: Lawrence Erlbaum AssociatesPublish Date: 28 February, 2005ISBN: 0805851550 |
 | Technical Persuasive imagery A.Consumer Response Perspective
|
| Business Persuasive Imagery: A Consumer Response Perspective Linda M. Scott, Rajeev Batra, Persuasive Imagery: A Consumer Response PerspectiveLawrence Erlbaum Associates | ISBN 0805842020 | PDF | 2003 | 456 pages | 5,0 MBSponsored by the Society for Consumer Psychology, this vol. synthesizes & advanc ... |
 | Science/Engineering Online Consumer Psychology: Understanding And Influencing Consumer Behavior in the Virtual World Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch - Online Consumer Psychology:Understanding And Influencing Consumer Behavior in the Virtual World (Advertising And Consumer Psychology)Lawrence Erlbaum | ISBN: 978 0805851540 | 13/01/200 ... |
 | Technical SRDS Consumer Magazine Connections 2008 Advertising Guide, Free SRDS Consumer Magazine Connections 2008 Advertising Guide Magazine Subscription
|
 | Business Sports Marketing and the Psychology of Marketing Communication (Advertising and Consumer Psychology)
|
Comments (0)
