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Business Persuasive Imagery: A Consumer Response Perspective

Posted on 2010-03-15




Name:Business Persuasive Imagery: A Consumer Response Perspective
ASIN/ISBN:0805842020
Language:English
File size:5 Mb
ISBN: 0805842020
File Type: PDF
Publish Date: 2003
Pages: 456 pages
File Size: 5,0 MB
Other Info: Lawrence Erlbaum Associates
   Business Persuasive Imagery: A Consumer Response Perspective

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Linda M. Scott, Rajeev Batra, Persuasive Imagery: A Consumer Response Perspective

Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.

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