Science/Engineering Online Consumer Psychology: Understanding And Influencing Consumer Behavior in the Virtual World (0805851540)

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Science/Engineering Online Consumer Psychology: Understanding And Influencing Consumer Behavior in the Virtual World

Posted on 2010-03-15

Name:	Science/Engineering Online Consumer Psychology: Understanding And Influencing Consumer Behavior in the Virtual World
ASIN/ISBN:	0805851540
Language:	English
File size:	28 Mb
ISBN:	978 0805851540
Publish Date:	13/01/2005
Language:	English
Pages:	576 pages
File Type:	PDF
File Size:	28 MB
Other Info:	Lawrence Erlbaum

Science/Engineering Online Consumer Psychology: Understanding And Influencing Consumer Behavior in the Virtual World

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Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch - Online Consumer Psychology:

Understanding And Influencing Consumer Behavior in the Virtual World (Advertising And Consumer Psychology)

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.

Broken into six sections, this book:

*focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum;

*examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks;

*provides readers with reasons why consumers customize products and the benefits of customization;

*discusses the psychological effects of site design;

*asks the question of whether the Internet empowers consumers to make better decisions; and

*discusses research tools that can be used online.

Review

& 8220;

The volume serves to better acquaint advertisers with the medium and its potential, and challenges researchers to think about the advantages and disadvantages of the Web as an advertising medium.

—APADE

& 8221;

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downloaded it but couldn't open. what is the file extension?

it's .rar

RS cuts off the file after a certain length. Sorry, I didn't notice before!

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