Web Systems Design And Online Consumer Behavior 9781591403272 21656 chm (1591403278)

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Business/Investing Web Systems Design and Online Consumer Behavior (Repost)

Posted on 2010-03-16

Name:	Business/Investing Web Systems Design and Online Consumer Behavior (Repost)
ASIN/ISBN:	1591403278
Language:	English
File size:	3.26 Mb
Publisher:	Idea Group Publishing
ISBN:	1591403278
Publish Date:	2005
File Type:	CHM
Pages:	346 pages
File Size:	3.26 MB

Business/Investing Web Systems Design and Online Consumer Behavior (Repost)

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Yuan Gao, «Web Systems Design and Online Consumer Behavior»

& 8220; Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce. & 8221;

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