Book123

Business/Investing Creating Images and the Psychology of Marketing Communication

Lynn R. Kahle, Chung-Hyun Kim “Creating Images and the Psychology of Marketing Communication" Lawrence Erlbaum Associates | 2006-01-17 | ISBN: 0805852166 | 440 pages | PDF | 3,6 Mb

Sports Marketing and the Psychology of Marketing Communication

Sports Marketing and the Psychology of Marketing CommunicationLawrence Erlbaum | 2004-02-10 | ISBN: 0805848266 | 408 pages | PDF | 1,4 MBSports marketing is one of the fastest growing areas of marketing communication. This book advances und ...

Economics/Finances Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)

Daniel C. Funk, "Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)"Butterworth-Heinemann | 2008-10-31 | ISBN: 0750686669 | 272 pages | PDF | 1,6 MBConsumer Behaviour in Sport and Events emphasises the role of c ...

Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology)

Author: Publisher: Lawrence Erlbaum (2003)Binding: Hardcover, 464 pagespricer: $120.00ISBN-10: 0805842020editorialreviewsThis volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplin ...

Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology)

Author: Publisher: Lawrence Erlbaum Associates (2006)Binding: Hardcover, 440 pagespricer: $75.00ISBN-10: 0805852166editorialreviewsThe purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding ...

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)

Author: Publisher: Lawrence Erlbaum (2005)Binding: Hardcover, 576 pagespricer: $160.00ISBN-10: 0805851542editorialreviewsOnline Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertisin ...