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Study Advertising and the Mind of the Consumer

Advertising and the Mind of the ConsumerPublisher:Allen & Unwin Pty., Limited (Australia) (2000-10) | ISBN-10: 1865082317 | PDF | 8.3 Mb | 352 pagesJust how does advertising work? This text takes the reader into the mind of the consumer, ex ...

Business/Investing Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

Max Sutherland "Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why"Allen & Unwin | English | 2009-10-01 | ISBN: 1741755999 | 352 pages | PDF | 1,2 MBAdvertising is an established and ever-present force and yet j ...

Magazine SRDS Business Publication Connections 2008 Construction & Manufacturing Marketer's Guide, Free SRDS Business Publication Connections 2008 Construction & Manufacturing Marketer's Guide Subscription Sub

Magazine Business Publication Connections, 2008 Business Services Marketer's Guide, Free Business Publication Connections, 2008 Business Services Marketer's Guide Digital Subscription Subscription

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)

Author: Luke SullivanPublisher: Wiley (2008)Binding: Paperback, 352 pagespricer: $19.95ISBN-10: 0470190736editorialreviewsIn this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of ...

Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology)

Author: Publisher: Lawrence Erlbaum (2003)Binding: Hardcover, 464 pagespricer: $120.00ISBN-10: 0805842020editorialreviewsThis volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplin ...