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Business/Investing Manager's Guide to Competitive Marketing Strategies
Posted on 2010-03-15
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More Norton Paley “Manager's Guide to Competitive Marketing Strategies" The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth "
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 | Economics/Finances Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value Peter Doyle, "Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value"Wiley | 2008-10-31 | ISBN: 0470773146 | 380 pages | PDF | 6,3 MBThis book provides a clear practical introduction to shareholder value anal ... |
| Business/Investing Wharton on Dynamic Competitive Strategies Author: George S. DayPublisher: WileyPublish Date: May 2, 1997Pages: 465A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring ... |
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