Business/Investing Offensive Marketing: An Action Guide to Gaining Competitive Advantage (0750674598)

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Warren Keegan, Hugh Davidson "Offensive Marketing: An Action Guide to Gaining Competitive Advantage"

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

* Revolutionary approach to marketing, now revised for a North American audience

* Authors are leading experts and use international and US case studies to illustrate best practices

* Practical, leading-edge guide to five key principles of effective marketing: POISE

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	Business/Investing Business Agility - Strategies For Gaining Competitive Advantage Through Mobile Business Solutions Nicholas D.Evans"Business Agility - Strategies For Gaining Competitive Advantage Through Mobile Business Solutions"Prentice Hall \| ISBN:0130668370 \| 2001 \| 264p \| RARed \| PDF \| 1.41MBm-Business technology enables you to achieve extraordinar ...
	Business/Investing Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology Alex Michael, Ben Salter “The Art of Loving" Butterworth-Heinemann \| 2006-04-21 \| ISBN: 0750667478 \| 256 pages \| PDF \| 2,3 MB
	Business Process Orientation: Gaining the E-Business Competitive Advantage Kevin P. McCormack, William C. Johnson, "Business Process Orientation: Gaining the E-Business Competitive Advantage"Publisher: CRC \| 2001-01-24 \| ISBN: 1574442945 \| 208 pages \| PDF \| 3.46 MBBusiness Process Orientation: Gaining the E-Busine ...
	Technical Sustaining the Global Food Supply Chain: Three Keys to Gaining Competitive Advantage, Free Aberdeen Group Research Report
	Business/Investing Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage through Collaboration and Partnering Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage through Collaboration and PartneringKogan Page \| ISBN: 0749454849 \| 2009-03-28 \| PDF \| 240 pages \| 3 Mb Strategic Alliances and Marketing Partnerships will help r ...
	Magazine Unified Communications: Gaining a Competitive Advantage While on the Move, Free Aberdeen Group Research Report

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