The Managers Guide to Competitive Marketing Strategies (1854183702)

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by Norton Paley

Strategy and its basic principles

- Framework for competitive analysis

- Market research and planning

- Specific competitive strategies

- Checklist for developing competitive strategies.

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	Business The Managers Guide To Competitive Intelligence
	Business Marketing and Selling - Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies rar
	Business The Managers Guide To Competitive Intelligence There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client--his or her employer--and who constitutes the largest single group of CI practitioners in existen ...
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