Business/Investing Inclusive Branding: The Why and How of a Holistic Approach to Brands (0333980794)

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Klaus Schmidt, Chris Ludlow, "Inclusive Branding: The Why and How of a Holistic Approach to Brands"

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organizations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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	Business/Investing Accidental Branding: How Ordinary People Build Extraordinary Brands Gail Stein “Accidental Branding: How Ordinary People Build Extraordinary Brands" Wiley \| 2008-03-28 \| ISBN: 0470165065 \| 224 pages \| PDF \| 1,6 MB Praise for Accidental Branding"I've fallen in love with Accidental Branding. It is my fa ...
	Science/Engineering Philosophy of Branding: Great Philosophers Think Brands Thom Braun "Philosophy of Branding: Great Philosophers Think Brands"Kogan Page \| 2004-06 \| ISBN: 0749441933 \| 176 pages \| PDF \| 1,5 MB* An entirely original and imaginative slant on brand managementGreat Philosophers Think About BrandsAltho ...
	Economics/Finances Brands and Branding Economist "Brands and Branding"Economist Books \| 2003-11-27 \| ISBN: 186197664X \| 256 pages \| PDF \| 1,2 MBWritten by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands ...
	Business/Investing Smart Things to Know About, Brands & Branding Smart Things to Know About, Brands & Branding Publisher: Capstone \| ISBN: 1841120391 \| edition 2001 \| PDF \| 240 pages \| 1,1 mbThe rules of branding are changing by the minute - smart advice to keep yours on top. Smart Things to Know About ...
	Business/Investing Fashion Brands: Branding Style from Armani to Zara Mark Tungate, "Fashion Brands: Branding Style from Armani to Zara"Kogan Page \| 2008-09-28 \| ISBN: 0749453052 \| 272 pages \| PDF \| 1,1 MBOnce a luxury that only the elite could afford, fashion is now widely accessible. While brands such a ...
	Business Accidental Branding: How Ordinary People Build Extraordinary Brands The stories of acclaimed entrepreneurs like John Peterman (J. Peterman) and Gert Boyle (Columbia Sportswear), whose brands generate a cult-like loyalty from consumers, give this book a lively flavor that goes down better than any list of dr ...

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