Science/Engineering Philosophy of Branding: Great Philosophers Think Brands (0749441933)

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Thom Braun "Philosophy of Branding: Great Philosophers Think Brands"

* An entirely original and imaginative slant on brand management

Great Philosophers Think About Brands

Although most of the philosophers whose ideas are contemplated throughout The Philosophy of Branding predate the concept of branding as it is discussed today, marketing expert Thom Braun believes it does not matter. Philosophy is the rational investigation of being, knowledge and left conduct, he writes, but these things also "lie at the heart of brands and branding in some shape or form." To get at this heart of branding, Braun takes some liberties with the philosophers to whom he refers - Socrates, Wittgenstein, Plato, Rousseau, Hegel, Nietzsche, Aristotle and others - and dissects their philosophies to extract many fundamental principles for the development and management of brands.

In Braun's short book about the concepts that comprise brands and branding, he provides a context for the differing thoughts of many philosophers from a variety of eras. He explains that branding and Western philosophy both began with the Ancient Greeks, and starts his book by introducing readers to Heraclitus, who said, "A hidden connection is stronger than an obvious one." The connection between philosophy and branding is certainly not obvious, Braun writes, but is arguably strong.

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	Business/Investing Accidental Branding: How Ordinary People Build Extraordinary Brands Gail Stein “Accidental Branding: How Ordinary People Build Extraordinary Brands" Wiley \| 2008-03-28 \| ISBN: 0470165065 \| 224 pages \| PDF \| 1,6 MB Praise for Accidental Branding"I've fallen in love with Accidental Branding. It is my fa ...
	Business/Investing Inclusive Branding: The Why and How of a Holistic Approach to Brands Klaus Schmidt, Chris Ludlow, "Inclusive Branding: The Why and How of a Holistic Approach to Brands" Palgrave Macmillan \| 2003-02-08 \| ISBN: 0333980794 \| 200 pages \| PDF \| 2,5 MB Klaus Schmidt has been a pioneer in the concept and proces ...
	Economics/Finances Brands and Branding Economist "Brands and Branding"Economist Books \| 2003-11-27 \| ISBN: 186197664X \| 256 pages \| PDF \| 1,2 MBWritten by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands ...
	Business/Investing Smart Things to Know About, Brands & Branding Smart Things to Know About, Brands & Branding Publisher: Capstone \| ISBN: 1841120391 \| edition 2001 \| PDF \| 240 pages \| 1,1 mbThe rules of branding are changing by the minute - smart advice to keep yours on top. Smart Things to Know About ...
	Business/Investing Fashion Brands: Branding Style from Armani to Zara Mark Tungate, "Fashion Brands: Branding Style from Armani to Zara"Kogan Page \| 2008-09-28 \| ISBN: 0749453052 \| 272 pages \| PDF \| 1,1 MBOnce a luxury that only the elite could afford, fashion is now widely accessible. While brands such a ...
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