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Business/Investing Accidental Branding: How Ordinary People Build Extraordinary Brands

Gail Stein “Accidental Branding: How Ordinary People Build Extraordinary Brands" Wiley | 2008-03-28 | ISBN: 0470165065 | 224 pages | PDF | 1,6 MB Praise for Accidental Branding"I've fallen in love with Accidental Branding. It is my fa ...

Business/Investing Inclusive Branding: The Why and How of a Holistic Approach to Brands

Klaus Schmidt, Chris Ludlow, "Inclusive Branding: The Why and How of a Holistic Approach to Brands" Palgrave Macmillan | 2003-02-08 | ISBN: 0333980794 | 200 pages | PDF | 2,5 MB Klaus Schmidt has been a pioneer in the concept and proces ...

Science/Engineering Philosophy of Branding: Great Philosophers Think Brands

Thom Braun "Philosophy of Branding: Great Philosophers Think Brands"Kogan Page | 2004-06 | ISBN: 0749441933 | 176 pages | PDF | 1,5 MB* An entirely original and imaginative slant on brand managementGreat Philosophers Think About BrandsAltho ...

Business/Investing Smart Things to Know About, Brands & Branding

Smart Things to Know About, Brands & Branding Publisher: Capstone | ISBN: 1841120391 | edition 2001 | PDF | 240 pages | 1,1 mbThe rules of branding are changing by the minute - smart advice to keep yours on top. Smart Things to Know About ...

Business/Investing Fashion Brands: Branding Style from Armani to Zara

Mark Tungate, "Fashion Brands: Branding Style from Armani to Zara"Kogan Page | 2008-09-28 | ISBN: 0749453052 | 272 pages | PDF | 1,1 MBOnce a luxury that only the elite could afford, fashion is now widely accessible. While brands such a ...

Business Accidental Branding: How Ordinary People Build Extraordinary Brands

The stories of acclaimed entrepreneurs like John Peterman (J. Peterman) and Gert Boyle (Columbia Sportswear), whose brands generate a cult-like loyalty from consumers, give this book a lively flavor that goes down better than any list of dr ...