Business/Investing Ian Cocoran - The Art of Digital Branding (Repost) (1581154887)

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Ian Cocoran - The Art of Digital Branding

Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Step into the digital age with expert help from The Art of Digital Branding.

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	Technical The Art of Digital Branding
	Business/Investing Branding @ the Digital Age Branding @ the Digital AgePalgrave Macmillan \| 2002-01-12 \| ISBN: 033394769X \| 192 pages \| PDF \| 11,8 MBThe advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—mu ...
	Economics/Finances Branding for Dummies (repost) Branding For Dummies (For Dummies (Business & Personal Finance))For Dummies \| December 6, 2006 \| ISBN: 0471771597 \| 384 pages \| PDF \| 7 MB Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generi ...
	Economics/Finances Corporate Reputations, Branding and People Management (Repost) Corporate Reputations, Branding and People Management: A Strategic Approach to HR Publisher: Butterworth-Heinemann \| ISBN: 0750669500 \| edition 2006 \| PDF \| 400 pages \| 1,24 mbThe book helps HR practitioners understand corporate-level conc ...
	Technical Philosophy of Branding: Great Philosophers Think Brands (repost) Philosophy of Branding: Great Philosophers Think BrandsKogan Page \| 2004-06 \| ISBN: 0749441933 \| 176 pages \| PDF \| 1,5 MBGreat Philosophers Think About BrandsAlthough most of the philosophers whose ideas are contemplated throughout The Phil ...
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