Economics/Finances Branding for Dummies (repost) (0471771597)

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Branding For Dummies (For Dummies (Business & Personal Finance))

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t.

Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like:

* Defining your company’s identity

* Developing logos and taglines

* Launching your brand marketing plan

* Managing and protecting your brand

* Fixing a broken brand

* Making customers loyal brand champions

Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards. Buy Book at Lowest Price on Amazon

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	Business/Investing Branding For Dummies Branding For DummiesFor Dummies \| ISBN 0471771597 \| December 6, 2006 \| 384 pages \| PDF File \| 7,81mb RAR Download \| 11.8mb uncompressedWhy do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machin ...
	Economics/Finances Corporate Reputations, Branding and People Management (Repost) Corporate Reputations, Branding and People Management: A Strategic Approach to HR Publisher: Butterworth-Heinemann \| ISBN: 0750669500 \| edition 2006 \| PDF \| 400 pages \| 1,24 mbThe book helps HR practitioners understand corporate-level conc ...
	Business/Investing Ian Cocoran - The Art of Digital Branding (Repost) Ian Cocoran - The Art of Digital BrandingAllworth Press \| 2007 \| ISBN: 1581154887 \| Pages: 272 \| PDF \| 2.70 MBHere’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand ...
	Branding For Dummies (For Dummies (Business Author: Barbara Findlay Schenck, Bill ChiaravallePublisher: For Dummies (2006)Binding: Paperback, 384 pagespricer: $21.99ISBN-10: 0471771597editorialreviewsWhy do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could ...
	Technical Philosophy of Branding: Great Philosophers Think Brands (repost) Philosophy of Branding: Great Philosophers Think BrandsKogan Page \| 2004-06 \| ISBN: 0749441933 \| 176 pages \| PDF \| 1,5 MBGreat Philosophers Think About BrandsAlthough most of the philosophers whose ideas are contemplated throughout The Phil ...
	Business/Investing Fashion Brands: Branding Style from Armani to Zara (repost) Mark Tungate, "Fashion Brands: Branding Style from Armani to Zara" Kogan Page \| 2005 \| ISBN: 0749442999 \| PDF \| 243 pages \| 1,1 MB Once a luxury that only the elite could afford, fashion is now accessible to everyone. High street brands ...

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	Business/Investing Branding For Dummies Branding For DummiesFor Dummies \| ISBN 0471771597 \| December 6, 2006 \| 384 pages \| PDF File \| 7,81mb RAR Download \| 11.8mb uncompressedWhy do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machin ...
	Economics/Finances Corporate Reputations, Branding and People Management (Repost) Corporate Reputations, Branding and People Management: A Strategic Approach to HR Publisher: Butterworth-Heinemann \| ISBN: 0750669500 \| edition 2006 \| PDF \| 400 pages \| 1,24 mbThe book helps HR practitioners understand corporate-level conc ...
	Business/Investing Ian Cocoran - The Art of Digital Branding (Repost) Ian Cocoran - The Art of Digital BrandingAllworth Press \| 2007 \| ISBN: 1581154887 \| Pages: 272 \| PDF \| 2.70 MBHere’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand ...
	Branding For Dummies (For Dummies (Business Author: Barbara Findlay Schenck, Bill ChiaravallePublisher: For Dummies (2006)Binding: Paperback, 384 pagespricer: $21.99ISBN-10: 0471771597editorialreviewsWhy do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could ...
	Technical Philosophy of Branding: Great Philosophers Think Brands (repost) Philosophy of Branding: Great Philosophers Think BrandsKogan Page \| 2004-06 \| ISBN: 0749441933 \| 176 pages \| PDF \| 1,5 MBGreat Philosophers Think About BrandsAlthough most of the philosophers whose ideas are contemplated throughout The Phil ...
	Business/Investing Fashion Brands: Branding Style from Armani to Zara (repost) Mark Tungate, "Fashion Brands: Branding Style from Armani to Zara" Kogan Page \| 2005 \| ISBN: 0749442999 \| PDF \| 243 pages \| 1,1 MB Once a luxury that only the elite could afford, fashion is now accessible to everyone. High street brands ...

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