Book123

Business Storytelling Branding in Practice

Klaus Fog, Christian Budtz, Baris Yakaboylu, ?Storytelling Branding in Practice?Springer | ISBN 3540235019 | March 2005 | PDF | 238 Pages | 13,0 Mb As a concept, storytelling has won a decisive foothold in the debate on how brands of the fu ...

Technical The Art of Digital Branding

Business/Investing Branding @ the Digital Age

Branding @ the Digital AgePalgrave Macmillan | 2002-01-12 | ISBN: 033394769X | 192 pages | PDF | 11,8 MBThe advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—mu ...

Study Contemporary Research in E-Branding

Subir Bandyopadhyay, “Contemporary Research in E-Branding” Information Science Reference | 2008-11-04 | ISBN: 1599048132 | 378 pages | PDF | 4,9 MB Marketing over the Internet implies a whole new dimension in which to engage the consume ...

Economics/Finances Brands and Branding

Economist "Brands and Branding"Economist Books | 2003-11-27 | ISBN: 186197664X | 256 pages | PDF | 1,2 MBWritten by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands ...

Economics/Finances Branding for Dummies (repost)

Branding For Dummies (For Dummies (Business & Personal Finance))For Dummies | December 6, 2006 | ISBN: 0471771597 | 384 pages | PDF | 7 MB Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generi ...