Business/Investing Branding @ the Digital Age (033394769X)

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Branding @ the Digital Age

The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from such companies as Pepsi-Cola, Procter & Gamble, and Hewlett Packard, the authors focus on the strategic role of e-branding. Practical, tested, and designed for companies in any industry, this book presents a lively look at creating and sustaining e-brands beyond the current dot-com fizzle.

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	Business Storytelling Branding in Practice Klaus Fog, Christian Budtz, Baris Yakaboylu, ?Storytelling Branding in Practice?Springer \| ISBN 3540235019 \| March 2005 \| PDF \| 238 Pages \| 13,0 Mb As a concept, storytelling has won a decisive foothold in the debate on how brands of the fu ...
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	Technical The Art of Digital Branding
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	Business Storytelling Branding in Practice Klaus Fog, Christian Budtz, Baris Yakaboylu, ?Storytelling Branding in Practice?Springer \| ISBN 3540235019 \| March 2005 \| PDF \| 238 Pages \| 13,0 Mb As a concept, storytelling has won a decisive foothold in the debate on how brands of the fu ...
	Business/Investing Branding For Dummies Branding For DummiesFor Dummies \| ISBN 0471771597 \| December 6, 2006 \| 384 pages \| PDF File \| 7,81mb RAR Download \| 11.8mb uncompressedWhy do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machin ...
	Technical The Art of Digital Branding
	Study Contemporary Research in E-Branding Subir Bandyopadhyay, “Contemporary Research in E-Branding” Information Science Reference \| 2008-11-04 \| ISBN: 1599048132 \| 378 pages \| PDF \| 4,9 MB Marketing over the Internet implies a whole new dimension in which to engage the consume ...
	Economics/Finances Brands and Branding Economist "Brands and Branding"Economist Books \| 2003-11-27 \| ISBN: 186197664X \| 256 pages \| PDF \| 1,2 MBWritten by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands ...
	Economics/Finances Branding for Dummies (repost) Branding For Dummies (For Dummies (Business & Personal Finance))For Dummies \| December 6, 2006 \| ISBN: 0471771597 \| 384 pages \| PDF \| 7 MB Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generi ...

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