Corporate Reputations Branding And People Management Hr rar (0750669500)

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Corporate Reputations, Branding and People Management: A Strategic Approach to HR

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.

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	Business People-Focused Knowledge Management: How Effective Decision Making Leads to Corporate Success People-Focused Knowledge Management: How Effective Decision Making Leads to Corporate SuccessEnglish \| PDF Format \| 365 pages \| ISBN-10: 0750677775 \| Butterworth-Heinemann (June 15, 2004) \| 1.57 MBThe business environment has changed. Sharp ...
	Business/Investing Corporate Reputations, Branding and People Management: A Strategic Approach to HR Corporate Reputations, Branding and People Management: A Strategic Approach to HRPublisher: Butterworth-Heinemann \| 2006-08-18 \| ISBN 0750669500 \| Pages: 400 \| PDF \| 1.3 MBThe book helps HR practitioners understand corporate-level concepts ...
	Business/Investing Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Mary Jo Hatch, Majken Schultz,
	Business/Investing People-Focused Knowledge Management: How Effective Decision Making Leads to Corporate Success (Repost) Karl Wiig, «People-Focused Knowledge Management: How Effective Decision Making Leads to Corporate Success»Butterworth-Heinemann \| ISBN: 0750677775 \| 2004 \| PDF \| 365 pages \| 3.38 MB“The business environment has changed. Sharper comp ...
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