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Corporate Reputations, Branding and People Management: A Strategic Approach to HR

The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.

* Helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas.

* Use of case studies and examples helps the readers to put the theory into context and see how it's applied.

* Provides a practical guide to developing appropriate HR policies and practices.

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	Business/Investing CIO And Corporate Strategic Management: Changing Role of CIO to CEO Petter Gottschalk “CIO And Corporate Strategic Management: Changing Role of CIO to CEO" IGI Global \| 2006-08-29 \| ISBN: 1599044234 \| 296 pages \| PDF \| 2,8 MB
	Study Strategic Human Capital Management: Creating Value Through People Jon Ingham "Strategic Human Capital Management: Creating Value Through People"Butterworth-Heinemann \| 2006-12-12 \| ISBN: 0750681349 \| 400 pages \| PDF \| 1,4 MBStrategic human capital management (HCM) is not just a measurement focused approac ...
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	Economics/Finances Corporate Reputations, Branding and People Management (Repost) Corporate Reputations, Branding and People Management: A Strategic Approach to HR Publisher: Butterworth-Heinemann \| ISBN: 0750669500 \| edition 2006 \| PDF \| 400 pages \| 1,24 mbThe book helps HR practitioners understand corporate-level conc ...
	Performance Measurement and Management: A Strategic Approach to Management Accounting Performance Measurement and ManagementCreaFile [Enter the captcha below, the first link will be your download link] Uploading My AH blog!!!! No mirrors please !!!
	Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate Level Marketing Author: John BalmerPublisher: Routledge (2003)Binding: Hardcover, 352 pagespricer: $200.00ISBN-10: 0415284201editorialreviewsAn international and multidisciplinary collection of works capturing the quintessence of the corporation and its in ...

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