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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Market Research Series)



 
 
 
 

The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Market Research Series)


Results The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Market Research Series) Ebook : 1 to 12 of 600
 
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Market Research Series)

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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Market Research Series) The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Market Research Series)
Author: S. RatneshwarPublisher: Routledge (2003)Binding: Paperback, 352 pagespricer: $57.95ISBN-10: 0415316170editorialreviewsWhy do consumers buy particular products, brands and services? How do they think and feel about their cravings? ...  
Tags : Consumption   Contemporary   Consumer   Research   Series   , Posted on 2010-04-14
 
Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Studies in Interpretive Marketing Research) Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Studies in Interpretive Marketing Research)
Author: S. RatneshwarPublisher: Routledge (2001)Binding: Library Binding, 236 pagespricer: $200.00ISBN-10: 0415220955editorialreviewsWhat is the nature of motives, goals and desires that prompt consumption behaviors? Why do consumers buy a ...  
Tags : Consumption   Contemporary   Consumer   Studies   Marketing   , Posted on 2010-04-13
 
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires [Repost] Business The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires [Repost]
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Tags : None, Posted on 2012-04-15
 
Inside Consumption Perspectives on Consumer Motives, Goals and Desires Inside Consumption Perspectives on Consumer Motives, Goals and Desires
S. Ratneshwar, "Inside Consumption Perspectives on Consumer Motives, Goals and Desires"Publisher: Routledge; 2005; ISBN 0415341949; PDF; 356 pages; 3.46 MBFollowing the pioneering and successful volume, The Why of Consumption (2000), t ...  
Tags : Consumption   Consumer   Inside   Desires   Goals   , Posted on 2010-04-14
 
Visual Consumption (Routledge Interpretive Market Research Series) Visual Consumption (Routledge Interpretive Market Research Series)
Author: J. SchroederPublisher: Routledge (2002)Binding: Hardcover, 208 pagespricer: $180.00ISBN-10: 0415244242editorialreviewsA key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, prod ...  
Tags : Consumption   Research   Series   Market   Interpretive   , Posted on 2010-04-15
 
Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series) Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
Author: M. HolbrookPublisher: Routledge (1999)Binding: Library Binding, 220 pagespricer: $210.00ISBN-10: 0415191920editorialreviewsConsumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers ...  
Tags : Consumer   Research   Analysis   Framework   Series   , Posted on 2010-04-13
 
Why of Consumption: Contemporary Perspectives on Consumer Motives Business/Investing Why of Consumption: Contemporary Perspectives on Consumer Motives
S. Ratneshwar, "Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Studies in Interpretive Marketing"Publisher: Routledge; 2001; ISBN 0415220955; PDF; 236 pages; 2.11 MBWhat is the nature of ...  
Tags : Consumption   Contemporary   Consumer   Motives   , Posted on 2010-03-16
 
Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption (Routledge Interpretive Market Research Series) Marketing and Social Construction: Exploring The Rhetorics of Managed Consumption (Routledge Interpretive Market Research Series)
Author: Chris HackleyPublisher: Routledge (2001)Binding: Library Binding, 208 pagespricer: $180.00ISBN-10: 0415208599editorialreviewsMarketing is at the center of the boom in business education. In this ground-breaking new work, Chris Hackl ...  
Tags : Exploring   Consumption   Construction   Marketing   Research   , Posted on 2010-04-13
 
Understanding Green Consumer Behaviour (Routledge Interpretive Market Research Series) Understanding Green Consumer Behaviour (Routledge Interpretive Market Research Series)
Author: Sigmund WagnerPublisher: Routledge (2003)Binding: Paperback, 288 pagespricer: $59.95ISBN-10: 0415316197editorialreviewsThere is evidence that most western markets have been affected by green consumer behaviour. This book deals with ...  
Tags : Behaviour   Consumer   Research   Series   Market   , Posted on 2010-04-14
 
Romancing the Market (Routledge Interpretive Marketing Research Series) Romancing The Market (Routledge Interpretive Marketing Research Series)
Author: Stephen BrownPublisher: Routledge (1999)Binding: Hardcover, 291 pagespricer: $210.00ISBN-10: 0415184177editorialreviewsThis book contains essays by an international selection of the most creative contemporary marketing scholars, inc ...  
Tags : Romancing   Interpretive   Series   Research   Marketing   , Posted on 2010-04-16
 
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series) Business/Investing Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)
Merlin Stone, Alison Bond, Bryan Foss "Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)"Kogan Page; 2004-01-10; ISBN: 0749442921; 256 pages; PDF; 1,1 MB"Consumer ...  
Tags : Insight   Consumer   Closer   Research   , Posted on 2010-03-15
 
A Russian Factory Enters the Market Economy (Routledge Contemporary Russia and Eastern Europe Series) Technical A Russian Factory Enters The Market Economy (Routledge Contemporary Russia and Eastern Europe Series)
ISBN: 041541878X Publisher: Routledge Author: Claudio MorrisonDescription:This book charts the experiences of a textile enterprise in Russia during the 1990s, analysing post-Soviet management and managerial practices in order to illuminate ...  
Tags : Eastern   Contemporary   Economy   Europe   Factory   , Posted on 2010-04-09
 



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