Business%2FInvesting The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

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Business%2FInvesting The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

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Business%2FInvesting The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

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	Business/Investing The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
	Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" Kogan Page; 2008-03-01; ISBN: 0749450851; 560 pages; PDF; 2,8 Mb Tags : Equity Brand Term Management , Posted on 2010-03-15

	The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating
	Author: Jean-Noel KapfererPublisher: Kogan Page (2008)Binding: Paperback, 576 pagespricer: $70.00ISBN-10: 0749450851editorialreviewsAdopted international by business schools, MBA programs, and marketing practitioners, The New Strategic Bran ... Tags : Brand Equity Term Management edition , Posted on 2010-04-13

	From Brand Vision to Brand Evaluation, Second Edition: The Strategic process of growing and strengThening Brands
	Author: Leslie de ChernatonyPublisher: Butterworth-Heinemann (2006)Binding: Paperback, 320 pagespricer: $48.95ISBN-10: 0750667494editorialreviewsThe second edition of From Brand Vision to Brand Evaluation presents the reader with practical ... Tags : Evaluation Brand Vision Edition process , Posted on 2010-04-13

	Economics/Finances From Brand Vision to Brand Evaluation, Third Edition: The Strategic process of growing and strengThening Brands
	From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brandsButterworth-Heinemann; 2010-05-21; ISBN: 1856177734; 392 pages; PDF; 9 MBSeeing the world's biggest brands gain ground over ... Tags : Evaluation Brand Third Vision Edition , Posted on 2010-04-07

	Business/Investing From Brand Vision to Brand Evaluation: The Strategic process of growing and strengThening Brands { Repost }
	Leslie de Chernatony " From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands"Butterworth-Heinemann; 2 edition (April 3, 2006); ISBN: 0750667494; 320 pages; PDF; 1,3 MbThe second edition of Fro ... Tags : Repost Evaluation Brand Vision process , Posted on 2010-03-16

	Business/Investing The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom
	Frank Delano, "The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom"Publisher: AMACOM; 1998-12-15; ISBN 0814404596; PDF; 256 pages; 1.72 MBTHE OMNIPOWERFUL BRAND Ameri ... Tags : Stardom Brand Specialist Secrets Marketing , Posted on 2010-03-16

	Business/Investing How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (If You're So Brilliant...)
	Peter Cheverton, "If You're So Brilliant...How Come your Brand isn't Working Hard Enough?: The Essential Guide to Brand Management" Kogan Page Business Books (August 2002); ISBN:0749437286; 180 pages; PDF; 1,5 Mb MIRROR : ... Tags : None, Posted on 2010-03-15

	Economics/Finances The Employer Brand: Bringing The Best of Brand Management to People at Work
	Simon Barrow, Richard Mosley "The Employer Brand: Bringing the Best of Brand Management to People at Work"Wiley; 2005-11-18; ISBN: 0470012730; 232 pages; PDF; 1,2 MBLevels of 'employer brand awareness' are rising fast across Europe, No ... Tags : Employer Brand Management Work , Posted on 2010-03-15

	Economics/Finances U R a Brand! How Smart People Brand Themselves for Business Success
	Catherine Kaputa, "U R a Brand! How Smart People Brand Themselves for Business Success" Davies-Black Publishing; 2006; ISBN: 0891062130; 224 pages; PDF; 1,4 MB An innovative field guide to business success, U R A BRAND! combines toda ... Tags : Brand Themselves Success Business Smart , Posted on 2010-03-16

	Economics/Finances Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
	Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand By Kellie A McElhaneyPublisher: Berrett-Koehler Publishers 2008-11-01; 194 Pages; ISBN: 1576754413; PDF; 1.5 MBThere are a lot of corporate social re ... Tags : Aligning Brand Guide Business , Posted on 2010-03-16

	Business/Investing Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
	Richard D. Czerniawski, Michael W. Maloney, "Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising"Publisher: AMACOM; 1999-06-01; ISBN 0814405010; PDF; 240 pages; 3.5 MBHow advertising and marketing m ... Tags : Loyalty Positioning Advertising Brand Management , Posted on 2010-03-15

	Business/Investing How to Turn Your Business into The Next Global Brand: Creating and Managing a Franchised Network
	Brian Duckett, Paul Monaghan - How to Turn Your Business into the Next Global Brand: Creating and Managing a Franchised NetworkHow to Books; 2008; ISBN: 1845282086; Pages: 276; PDF; 1.20 MBNo matter how big a franchised network is now, ... Tags : Brand Business Turn Network Next , Posted on 2010-03-16