Economics/Finances The Employer Brand: Bringing the Best of Brand Management to People at Work (0470012730)

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Simon Barrow, Richard Mosley "The Employer Brand: Bringing the Best of Brand Management to People at Work"

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prt a Manger.

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	Business/Investing How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (If You're So Brilliant...) Peter Cheverton, "If You're So Brilliant...How Come your Brand isn't Working Hard Enough?: The Essential Guide to Brand Management" Kogan Page Business Books (August 2002) \| ISBN:0749437286 \| 180 pages \| PDF \| 1,5 Mb MIRROR : ...
	Business/Investing The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" Kogan Page \| 2008-03-01 \| ISBN: 0749450851 \| 560 pages \| PDF \| 2,8 Mb
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	Business/Investing Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena (Repost) Defending the Brand:Aggressive Strategies for Protecting Your Brand in the Online ArenaAMACOM \| ISBN 0814407544 \| October 2003 \| PDF \| 5.4 Mb \| 272 Pages"Defending the Brand" is the definitive work in the field of protecting your brand pres ...
	Economics/Finances U R a Brand! How Smart People Brand Themselves for Business Success Catherine Kaputa, "U R a Brand! How Smart People Brand Themselves for Business Success" Davies-Black Publishing \| 2006 \| ISBN: 0891062130 \| 224 pages \| PDF \| 1,4 MB An innovative field guide to business success, U R A BRAND! combines toda ...

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