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Catherine Kaputa, "U R a Brand! How Smart People Brand Themselves for Business Success"

An innovative field guide to business success, U R A BRAND! combines today's hottest business concept with the realities of the modern workplace to help business professionals everywhere harness their personal potential, take charge of their careers, and contribute their dynamic energy to create sustainable advantage for their organizations. Taking field-tested strategies directly from the playbook used by Madison Avenue's best product brand managers, U R A BRAND! unlocks the hidden rules for creating a one-of-a-kind self-brand. Like having a personal coach left by your side, here are the inside secrets of how to think and act like a brand.

A Top Ten List of tried-and-true strategies, plenty of exercises, and "brainstormer" tools in each chapter make hands-on practical what it takes to package a personal brand with a powerful visual and verbal identity, think in terms of markets, and execute a tactical marketing plan that generates the buzz needed to become an effective brand builder. U R A BRAND! gives voice to dozens of executives and savvy professionals who have realized the power of these self-brand principles to move up the corporate ladder, reenergize a stalled career, start their business, or establish an intrapreneurial enterprise that generates both personal and organizational growth and success.

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