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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand By Kellie A McElhaney

There are a lot of corporate social responsibility (CSR) initiatives around today, but too many of them are scattershot, well-intentioned but ill-considered. This is a missed opportunity. CSR can offer powerful business advantages, but only if it is carefully aligned with strategic goals and communicated effectively inside and outside the company--in short, if it is just as thoroughly branded as any other corporate activity. In Just Good Business, Kellie McElhaney, professor and founding director of the left for Responsible Business at the Haas School of Business offers, a comprehensive guide to ensuring that your CSR efforts deliver the greatest possible benefits to your company as well as to society.

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	Business/Investing Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Philip Kotler, Nancy Lee “Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause" Wiley \| 2004-12-13 \| ISBN: 0471476110 \| 320 pages \| PDF \| 3,3 MB sorry, idiot browser <angry> Given the title this is either ...
	Business/Investing Strategic Business Partner: Aligning People Strategies with Business Goals Dana Gaines Robinson, James C Robinson “Strategic Business Partner: Aligning People Strategies with Business Goals" Berrett-Koehler Publishers \| 2005-02-10 \| ISBN: 1576752836 \| 283 pages \| PDF \| 1,31 MB There is no more critical role f ...
	Business/Investing Implementing Effective Corporate Social Responsibility and Corporate Governance: A Guide and A Framework Ian Rosam, Rob Peddle, Pavel Castka, Chris Bamber, John Sharp “Implementing Effective Corporate Social Responsibility and Corporate Governance: A Guide and A Framework" BSI Standards \| 2004-09-30 \| ISBN: 0580439542 \| 73 + 23 pages \| PDF ...
	Economics/Finances International Business-Society Management: Linking Corporate Responsibility and Globalization Rob van Tulder, Alez van der Zwart "International Business-Society Management: Linking Corporate Responsibility and Globalization"Routledge \| 2006-01-13 \| ISBN: 0415342406 \| 440 pages \| PDF \| 6 MBThe number of books on Business-Society Mana ...
	Business/Investing Corporate Social Responsibility: The Good, the Bad and the Ugly Subhabrata Bobby Banerjee, "Corporate Social Responsibility: The Good, the Bad and the Ugly"Publisher: Edward Elgar Pub \| 2007-12-07 \| ISBN 1845429761 \| PDF \| 211 pages \| 1.6 MBThe book very interesting as in the book all is very detailed i ...
	Economics/Finances Corporate Property Management: Aligning Real Estate With Business Strategy Victoria Edwards, Louise Ellison, "Corporate Property Management: Aligning Real Estate With Business Strategy" Wiley-Blackwell \| 2003 \| ISBN: 0632060514 \| 256 pages \| PDF \| 8,1 MB Corporate property is routinely identified as the second b ...

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