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Business/Investing Yogesh K. Dwivedi - Consumer Adoption and Usage of Broadband

Posted on 2010-03-16




Name:Business/Investing Yogesh K. Dwivedi - Consumer Adoption and Usage of Broadband
ASIN/ISBN:1599047837
Language:English
File size:1.67 Mb
Publish Date: 2007
ISBN: 1599047837
Pages: 309
File Type: PDF
File Size: 1.67 MB
Other Info: IRM Press
   Business/Investing Yogesh K. Dwivedi - Consumer Adoption and Usage of Broadband

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Yogesh K. Dwivedi - Consumer Adoption and Usage of Broadband

Advances in telecommunications technologies have exploded into the marketplace. Consumers are offered various methods of access to the Internet and telephony at speeds and bandwidths much higher than only years previously. However, even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. Contributing to theory, practice, and policy, Consumer Adoption and Usage of Broadband develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various construct methodologies, thereby providing a clear window into the rational decisions of potential broadband consumers.

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