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Economics/Finances Who's Your Gladys?: How to Turn Even the Most Difficult Customer into Your Biggest Fan

Posted on 2010-03-16




Name:Economics/Finances Who's Your Gladys?: How to Turn Even the Most Difficult Customer into Your Biggest Fan
ASIN/ISBN:0814414397
Language:English
File size:1 Mb
Publish Date: 2009-08-28
ISBN: 0814414397
Pages: 240 pages
File Type: PDF
File Size: 1 MB
Other Info: AMACOM
   Economics/Finances Who's Your Gladys?: How to Turn Even the Most Difficult Customer into Your Biggest Fan

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Marilyn Suttle, Lori Jo Vest, "Who's Your Gladys?: How to Turn Even the Most Difficult Customer into Your Biggest Fan"

Every customer oriented business has its own Gladys; someone who demands more than most companies are able or willing to give, one who pushes front line service representatives' buttons, one who requires a higher degree of skill to manage. One who let's just say it can be difficult. Yet how is it that some businesses prove able not only to satisfy their 'Gladys', but turn her into one of their most loyal, utterly pleased customers? Filled with inspiring real-life case studies, "Who's Your Gladys?" reveals how large and small companies from a variety of industries avoid creating difficult customers in the first place.

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