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Business/Investing Customer Relationship Management: How to Turn a Good Business into a Great One (Repost)

Posted on 2010-03-16




Name:Business/Investing Customer Relationship Management: How to Turn a Good Business into a Great One (Repost)
ASIN/ISBN:1854181149
Language:English
File size:1.61 Mb
Publish Date: 2001
ISBN: 1854181149
Pages: 239
File Type: PDF
File Size: 1.61 MB
Other Info: Thorogood
   Business/Investing Customer Relationship Management: How to Turn a Good Business into a Great One (Repost)

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Graham Roberts-Phelps - Customer Relationship Management:

How to Turn a Good Business into a Great One


Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business.

This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.

Contents

* Customer relationship management demystified

* Why do customers defect?

* The economics of customer care

* Defining customer service excellence

* Achieving service excellence

* Managing for customer satisfaction

* Customer-focused selling and marketing skills

* Connecting with customers in the digital age

* The ten keys to outstanding customer service

* Worksheets, exercises and action plans

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