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The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists: Shep Hyken

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases - from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer - and shows how you can do it too. Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

Summary: john dijulius

Rating: 5

The Cult of Customer is one of the best new books published and an instant classic and collector's item. Shep has outdone himself and it should be a must read anyone that has a customer, client, patient, tenant, guest, or neighbor.

Summary: Vital Insights For Anyone Who Wants Mega-Loyal Customers

Rating: 5

Having read Mr. Hyken's other books on customer service, I knew this would be outstanding. Even so, he exceeded my - already high - expectations.

The author explains (with powerful stories) how to provide customer service that will move a prospect to become a customer and ultimately an evangelist for your product or service.

Step-by-step instruction on how to quickly and easily cultivate relationships with your customers so they turn into raving fans...Not only thrilled with your product or service but also rushing to tell others about their experience.

This book is for absolutely anyone who wants loyal, enthusiastic customers.

Highly recommended!

Summary: Amazing - Just what I needed in these turbulent times!

Rating: 5

I loved Shep Hyken's Moments of Magic, but his new "The Cult of the Customer" is a masterpiece. With the struggling economy and an 'iffy' real estate market, I'm afraid I was losing sight of the real purpose of my business. Thank you, Shep, for helping me to redesign my strategy to lead both customers and employees from uncertainty to AMAZEMENT. My hat is off to you!

Thomas K. Meyer, President

Condo 1, Inc.

Summary: A must read if you want loyal customers

Rating: 5

Shep Hyken in his book says :"No matter what you do, always do your best. It is the consistent effort to be amazing that creates confidence".

Now, more than ever, every organization needs to be customer focus, before being operation focus.

Summary: Hyken Evangelist!

Rating: 5

Businesses now more than EVER need this book! It is easy and fun to read and the message is perfect for anybody from customer service, inside sales, all the way up to the "C" suite. After reading it, I am now a Hyken Evangelist and will refer this book to all my consulting clients. Great job Mr. Hyken!!!

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Rating:
2.5 out of 5 by Book123