Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force (0793155614)

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Author: Jackie Huba, Ben McConnell

Publisher: Kaplan Business (2002)

Binding: Hardcover, 224 pages

pricer: $25.00

ISBN-10: 0793155614

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Harness the power of customer evangelism to increase loyalty, sales, and profitability of your organization. When customers are thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. Savvy business professionals are discovering that this group of satisfied believers can be leveraged as a potent marketing tool to increase their customer universe. Authors Ben McConnell and Jackie Huba know how to take a company¡¯s best customers and turn them into influential, loyal, and enthusiastic evangelists. Creating Customer Evangelists explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts. Through in-depth research and interviews, authors Ben McConnell and Jackie Huba document the inspirational stories behind large and small companies that have produced legions of unofficial salespeople and a cost-effective and powerful marketing force: ¡¤ Krispy Kreme ¡¤ Southwest Airlines ¡¤ Dallas Mavericks ¡¤ Build-A-Bear Workshop ¡¤ IBM ¡¤ O¡¯Reilly & Associates ¡¤ SolutionPeople Written for marketers, entrepreneurs, and leaders who know that solid customer relationships build and sustain companies through good and rocky times, Creating Customer Evangelists is a must-read guide to building an influential, loyal, and enthusiastic volunteer sales force.

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