Uncommon Practice People Who Deliver A Great Brand Experience pdf (0273659367)

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Author: Shaun Smith (Author), Andy Milligan (Author)
Publisher: Financial Times
ISBN: 0273659367
Pages: 192

Product Details

Paperback: 192 pages
Publisher: Financial Times Prentice Hall (July 10, 2002)
Language: English
ISBN-10: 0273659367
ISBN-13: 978-0273659365

Product Description

In an increasingly crowded market place, there are certain companies that really stand out from their competitors - companies like Tesco, PizzaExpress, Amazon.com, Virgin, easyGroup, First Direct, Harley Davidson, Krispy Kreme and Pret A Manger. Uncommon Practice -- People who deliver a great brand experience, a new book by Interbrand and Forum, demonstrates, through interviews with key executives from these and other leading companies, how they provide remarkable experiences for their customers and staff alike. The premise behind Uncommon Practice is that that this success stems from their distinctive cultures uniquely developed to meet the needs of customers. The companies featured have defied conventional wisdom and broken the traditional rules of management to engender exceptional levels of commitment from their people, who, united behind a clear brand vision, translate their belief in the company into exceptional customer service. Editors Andy Milligan and Shaun Smith have taken care to let the voice of the organisation speak for itself. Uncommon Practice is not a 'how to!' book, and does not provide a 'quick-fix' list of invariable rules for success.The editors do however provide insight into the core principles and practices that the leading companies featured share but which are uncommon in many organisations today.

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	Economics/Finances The Employer Brand: Bringing the Best of Brand Management to People at Work Simon Barrow, Richard Mosley "The Employer Brand: Bringing the Best of Brand Management to People at Work"Wiley \| 2005-11-18 \| ISBN: 0470012730 \| 232 pages \| PDF \| 1,2 MBLevels of 'employer brand awareness' are rising fast across Europe, No ...
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