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The Soul of the New Consumer : Authenticity - What We Buy and Why in the New Economy

In an era of 'cheap is chic,' wealthy shoppers haggle to win even the smallest discounts. Grey consumers, the fastest growing group of internet users, buy more rap/techno music than anyone else. And the power of micro-marketing and the Web have revolutionized forever the means of wooing new customers. The dawn of the New Consumer is here.Exploring the very essence of who these New Consumers are and what it takes to appeal to their needs, wants, and motivations, THE SOUL OF THE NEW CONSUMER offers a revealing look at the unseen influences driving consumer choice.

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	Economics/Finances The Industrious Revolution: Consumer Behavior and the Household Economy, 1650 to the Present Jan de Vries “The Industrious Revolution: Consumer Behavior and the Household Economy, 1650 to the Present" Cambridge University Press \| 2008-06-02 \| ISBN: 0521895022 \| 344 pages \| PDF \| 2,08 MB In the long eighteenth century, new consum ...
	Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs ACNielsen "Consumer-Centric Category Management:How to Increase Profits by Managing Categories based on Consumer Needs"Wiley \| 2005-12-07 \| ISBN: 0471703591 \| 368 pages \| PDF \| 9,2 MBIn some parts of the world, especially in developing mark ...
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	Business/Investing Jane K. Winn - Consumer Protection in the Age of the 'Information Economy' Jane K. Winn - Consumer Protection in the Age of the 'Information Economy'Publisher: Ashgate Publishing \| 2006-10-30 \| ISBN: 0754647099 \| PDF \| 456 pages \| 2.26 MBTo date, there have been few theoretical inquiries into the relationship betw ...
	Business/Investing Consumer Protection in the Age of the 'Information Economy' (Markets and the Law) (Markets and the Law) Consumer Protection in the Age of the 'Information Economy' (Markets and the Law) (Markets and the Law) Ashgate Publishing \| October 30 2006 \| 456 pages \| English \| ISBN : 0754647099,0754647096 \| PDF \| 2.33MBTo date, there have been few th ...
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