Business/Investing The Brand Glossary (1403998094)

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Business/Investing The Brand Glossary

Posted on 2010-03-15

Name:	Business/Investing The Brand Glossary
ASIN/ISBN:	1403998094
Language:	English
File size:	1.1 Mb
Publish Date:	2006-11-28
ISBN:	1403998094
Pages:	144 pages
File Type:	PDF
File Size:	1,1 MB
Other Info:	Palgrave Macmillan

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Interbrand "The Brand Glossary"

Brand language is varied, misunderstood, and abused. With this glossary, Interbrand, the leading brand strategy and design consultancy, has set out to demystify, educate, inform, and entertain.

Recognizing that branding is increasingly accepted as a vital and valuable management function, Interbrand has produced a companion for business and marketing practitioners, branding professionals, executives, academics, and students.

Much more than a glossary, this is an invaluable companion for all those creating and managing brands. The comprehensive list of terms covers each subject in appropriate and manageable detail. It contains illustrations big and small, brand facts, and relevant quotes - all to help communicate the practice of branding. From the outset, the glossary was intended to be more than just a dusty reference book to be left on a shelf. In fact, the branding professionals who contributed to the glossary hope you wear it out by marking up the pages, highlighting key ideas, doodling to inspire a new creation, and scribbling ideas for that next great brand.

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