Six Rules For Brand Revitalization zip (0136043313)

Like Book123?! Give us +1

More

Larry Light, Joan Kiddon "Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands"

At the turn of the millennium, McDonald's faced a host of serious problems: a decline in food quality, branding issues, indifferent employees, shoddy service and a poor bottom line. The global brand consulting company Arcature LLC was brought in to develop a global brand direction, and Light (global chief marketing officer of McDonald's during those years)—with others—resuscitated the brand. Though the authors offer a few rushed suggestions for executives trying to recover their failing brands, or to avert the crisis in the first place, the book is essentially a hosanna to Light's corporate messianic abilities. The titular six rules—refocus the organization, restore brand relevance, reinvent the brand experience, reinforce a results culture, rebuild brand trust and realize global alignment—are addressed, but sketchily, and without much direction for how they can be applied to companies that are not lucky enough to be the world's most successful fast-food chain. Though the book offers small nuggets of useful advice, it suffers from its self-congratulatory tone, anecdotal filler and dry writing. (Mar.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Buy Book at Lowest Price on Amazon

Rating:
2.5 out of 5 by Book123

Download Links
Server	Status
Direct Download Link 1	Alive
Direct Download Link 2	Alive
Download Link (Download)	Alive
Download Link (Mirror)	Alive
Download Link (Mirror)	Alive
Buy This Book at Best Price >>

Like this article?! Give us +1:

	Economics/Finances Brand Warfare: 10 Rules for Building the Killer Brand David F. D'Alessandro, Michele Owens “Brand Warfare: 10 Rules for Building the Killer Brand" McGraw-Hill Companies \| 2001-03-08 \| ISBN: 0071362932 \| 204 pages \| PDF \| 1,1 Mb
	Business/Investing Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising Joseph Jaffe “Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising" Wiley \| 2005-05-25 \| ISBN: 0471718378 \| 304 pages \| PDF \| 1,6 MB The old media strategies advertisers used for d ...
	Business/Investing From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands { Repost } Leslie de Chernatony " From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands"Butterworth-Heinemann; 2 edition (April 3, 2006) \| ISBN: 0750667494 \| 320 pages \| PDF \| 1,3 MbThe second edition of Fro ...
	Economics/Finances Brand Storming: Managing Brands in the Era of Complexity Garry Titterton, Michele Fioroni, "Brand Storming: Managing Brands in the Era of Complexity" Palgrave Macmillan \| 2009 \| ISBN: 0230222439 \| 256 pages \| PDF \| 1,2 MB In a time when communications touch points are in a great state of flux, ...
	Economics/Finances From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brands From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brandsButterworth-Heinemann \| 2010-05-21 \| ISBN: 1856177734 \| 392 pages \| PDF \| 9 MBSeeing the world's biggest brands gain ground over ...
	Brand Vision: How to Energize Your Team to Drive Business Growth David Taylor "Brand Vision: How to Energize Your Team to Drive Business Growth"No Mirror(s) Please!

Share this page with your friends now!
Text link
Forum (BBCode)
Website (HTML)	' readonly />

DISCLAIMER:

This site does not store Family & Home Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands on its server. We only index and link to Family & Home Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands provided by other sites. Please contact the content providers to delete Family & Home Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands if any and email us, we'll remove relevant links or contents immediately.

	Economics/Finances Brand Warfare: 10 Rules for Building the Killer Brand David F. D'Alessandro, Michele Owens “Brand Warfare: 10 Rules for Building the Killer Brand" McGraw-Hill Companies \| 2001-03-08 \| ISBN: 0071362932 \| 204 pages \| PDF \| 1,1 Mb
	Business/Investing Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising Joseph Jaffe “Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising" Wiley \| 2005-05-25 \| ISBN: 0471718378 \| 304 pages \| PDF \| 1,6 MB The old media strategies advertisers used for d ...
	Business/Investing From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands { Repost } Leslie de Chernatony " From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands"Butterworth-Heinemann; 2 edition (April 3, 2006) \| ISBN: 0750667494 \| 320 pages \| PDF \| 1,3 MbThe second edition of Fro ...
	Economics/Finances Brand Storming: Managing Brands in the Era of Complexity Garry Titterton, Michele Fioroni, "Brand Storming: Managing Brands in the Era of Complexity" Palgrave Macmillan \| 2009 \| ISBN: 0230222439 \| 256 pages \| PDF \| 1,2 MB In a time when communications touch points are in a great state of flux, ...
	Economics/Finances From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brands From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brandsButterworth-Heinemann \| 2010-05-21 \| ISBN: 1856177734 \| 392 pages \| PDF \| 9 MBSeeing the world's biggest brands gain ground over ...
	Brand Vision: How to Energize Your Team to Drive Business Growth David Taylor "Brand Vision: How to Energize Your Team to Drive Business Growth"No Mirror(s) Please!

Book123

Categories

Share With Friends

Archive by Date

Search Tag

Newest

Useful Links

Family & Home Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

Related Articles

DISCLAIMER:

Comments (0) All